Bob Rayburn CCO Mercenary Collective. 28 years of making Brands famous, of solving real business problems, 28 years of results. The Grammys ratings went up 800% under Bob. Hyundai became the First EVER car company, and first EVER Foreign company. to win #1 on USA Today’s Super Bowl Ad Meter with the “First Date” spot. Breaking a generational stranglehold by Budweiser on the #1 spot. Famous solutions, Undeniable results.
HYUNDAI First date
#1 USA Today Ad Meter, first time ever for a Car company or foreign company.
Hyundai Ryanville
#3 overall USA Today Ad meter spot on the Super Bowl.
Operation Better
Super Bowl Film that Hacked the Super Bowl. By getting more attention than any spot that actually ran in the game. Joint venture with FOX, Hyundai, The NFL, and the Department of Defense.