“Erin has the rare combination of being a thoughtful creative strategist with her finger on the pulse of culture, the ability to tell a story with data, and organizational and operational business prowess.”
Erin Bohlender
I’m an information junkie who loves using creativity to solve problems. With over 13 years of focus on brand strategy within agencies, I’ve built my career understanding how consumer
attitudes and behavior, cultural trends and marketing challenges can become actionable business strategies.
With experience in automotive, real estate, tech, QSR and more, I’ve defined strategies that give brands a differentiating perspective in the marketplace, and built creative briefs that lead to work that breaks through in crowded competitive landscapes and resonates in culture. My curiosity helps me connect the dots between what people do, what the data tells us and what creativity can make possible.
Consulting Services:
● Brand architecture & core value definition
● Competitive positioning & whitespacing
● Brand identity
● Creative brief development
● Comms planning
● Customer journey planning
● Partner & creator briefing
● Qualitative & Quantitative research design
● Survey fielding & analysis
● Qualitative moderation for focus groups & interviews
● Culture & trend reporting
CLIENTS:
Hyundai Motor Company, Coldwell Banker Real Estate, Amazon, VTech Toys, Chubb Insurance,
Terasana Natural Skincare, Epson, Panda Express, Pei Wei Asian Diner, Grocery Outlet
Bargain Market, Brandman University