MARK WEINFELD

I have built a career on asking "why?" Uncovering consumer insights has driven three decades in strategic planning. As Managing Director at INNOCEAN USA, I oversee non-automotive accounts including LG and Pacific Life. Previously, I was Chief Strategy Officer at DGWB and a Director of TVI Consulting, helping clients articulate their values. At Bates, my research led Hyundai to adopt a 10-year warranty, growing sales from 80,000 to over 300,000 units and earning a Gold Effie. I helped relaunch Mazda, won three Silver Effies, and was named one of Southern California's Most Influential Marketers by the Los Angeles Business Journal.

Consulting Services:

- Strategic Planning

- Brand Development

- Brand DNA Toolkit

- Brand/Product Positioning

- Brand Trust Tracking and Diagnostics

- Competitive Market Assessment

- Qualitative Market Research

- Creative & Media Strategic Briefs

Clients:

Automotive:  Hyundai, Nissan, Mazda, Toyota

Home Appliances: Thermador, Bosch, LG, Viking, La Cornue

Hardware: Kwikset, Baldwin, Price Pfister, Newport Brass

Financial: Pacific Life, Lehman Bros.

QSRs and Casual Dining: Wendy's, Wienerschnitzel, Mimi's Cafe 

Food: Dole, Star Olive Oil, Mothers & Archway Cookies

Healthcare: PacifiCare, CHOC, Providence, City of Hope

Retail: PacSun

B2B: Aramark, Toshiba 

Non-Profit: California Science Center, Momentum Refresh, Make-A-Wish