JESSE DIENSTAG

I'm a solver of business and human problems. I love being a strategist, always mining for human, cultural, and business truths. My hybrid creative/research background has led me to work on the client side, at market research companies, and in strategy departments in both global Advertising and PR agencies. From leading Strategy and Planning at Ketchum and Golin to teaching IMC at Northwestern, I'm a big believer in keeping organizations culturally relevant. That belief earned Gold at Cannes for Big Macs, and still grounds the brand positioning for Cigna Healthcare.

Consulting Services:

- Marketing Strategy

- Cultural Relevance/Market Visibility

- Brand Launch/Refresh/Growth/Identity

- Brand Toolkit

- Brand/Product Positioning

- Market Research/Competitive Analysis

- Modern Brand Health Metrics (e.g. Mental Availability, Relevance Distinctiveness)

- Creative, Project & Client Briefs

Clients:

Mastercard, Capital One, Deloitte, Red Bull, KFC, McDonald’s, Allstate, Cigna, CHOC, J&J, Pfizer, 3M, Toshiba, PepsiCo, Jack Daniels, Toyota,

California Avocados, National Peanut Board, Hyatt, Hilton Garden Inn, Michael J. Fox Foundation, Facebook, Adobe, Microsoft, Thermador